Digital Trust & Safety

One More Tweet: The Strange, Irresistible Pull of the Never-Ending Twitter Thread

Someone posts a tweet that starts with '1/' and suddenly forty-five minutes of your life are just gone. The Twitter thread has become the internet's most effective storytelling format — and understanding why tells us something uncomfortable about how our brains actually work online.

Jul 15, 2026

Pay to Pretend: How Twitter's Blue Check Became the Internet's Most Dangerous Costume

The blue checkmark used to mean something. It told you the account you were reading was who it claimed to be — a journalist, a politician, a celebrity, an institution. Then Elon Musk put it up for sale, and the whole system collapsed faster than anyone predicted. The fallout is still being felt across the entire social media landscape.

Jul 15, 2026